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Follow up to International Bestseller Fat Wars, sold over 100,000 units (Canada and the U.S.) in 2 yrs.
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Fat Wars made easy: for the time-starved reader who wants to learn the proper strategies - on nutrition and exercise - for achieving a leaner healthier body in the least amount of time.
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Brad King is Canadian. He has been highlighted in Maclean's, Chatelaine, The National Post, Toronto Star, Vancouver Sun and on numerous TV shows including Canada AM, Cityline and the Today Show.
It's been a month now since you committed to losing weight in 2003. Are you any closer to reaching your goal? If you're like 95% of North American dieters, you've already failed or have lost weight but won't be able to keep it off. "THROW AWAY YOUR BATHROOM SCALES AND GIVE UP DIETING FOREVER", says Brad J. King, author of Fat Wars action planner.
"Obesity rates have tripled since our health experts warned us in the 1950s to lose weight by eating less fat and exercising more," says King. "I can assure you that if your continued pattern of weight-loss attempts involve the short-term pain of denying your body calories and important nutrients, you are setting yourself up for failure. As a result you will become a smaller fat person."
The Fat Wars Regime
Tens of thousands of readers have discovered and benefited from the innovative Fat Wars regime. Now, Fat Wars author, Brad King is back with an easy-to-follow guide, the Fat Wars action planner now includes more groundbreaking research and simple daily meal plans, illustrated exercises, and all the info you need in easy to reference charts.
Continuing the Journey
The Fat Wars action planner is designed to be your personal long-term, workable lifestyle guide, focused on losing and keeping off fat, not weight. According to King, the difference is subtle, yet profound. The body is comprised of lean tissues and body fat. Muscle weighs up to four times more than fat does, although it takes up less space. Muscle dictates the rate at which you can burn calories at rest by raising your metabolism. In other words, the more muscle you maintain or grow, the more fat you can burn naturally, even while you are resting.
King shows how using Biocize™ - a revolutionary approach to exercise - (using everyday forces of pushing, pulling, lifting, and carrying), will allow your body to burn fat efficiently all the while building muscle and speeding metabolism. The great thing about this form of exercise is it takes a fraction of the time to complete (who has time to spend hours in a gym these days?). Biocize™ is all about balance between resistance and cardio exercise. Studies presented in the American Journal of Cardiology showed that aerobic only programs resulted in significantly lower overall endurance and strength, when compared to the same amount of time spent in aerobic-with-resistance programs, such as Biocize™.
Fat Wars action planner is a guide to making total transformation part of a life plan. You will learn the key concepts behind progressive transformation from over-fat to lean, and receive a practical means to implement the Fat Wars strategies easily and consistently. New topics also include:
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how sleeping more can actually help you burn body fat;
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effective eating strategies (including a 14 day individualized meal plan);
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cheat sheets that explain things like hormones and what they do, the top 3 diet fads and why they don't work;
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quick reference for fibre content, glycemic index of foods;
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easy to prepare recipes (including 28 new Fat Wars protein shakes);
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two nutrients that could greatly increase your fat loss success
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365 days worth of Biocize™ exercise programs (including easy to follow illustrations).
The Fat Wars action planner gives you the tools to understand fat loss and to make it happen for you.
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